Membership revenue sounds straightforward until you start dealing with different billing cycles, rate tiers, freezes, prorations, and cancellation timing. Add in class pack revenue, retail sales, and multi-location operations, and suddenly you're spending more time reconciling than coaching.
Most generic bookkeepers don't understand membership-based revenue models. They don't know how to handle deferred revenue from annual memberships, or how to track location-level profitability, or how to manage the payroll complexity of trainers, instructors, and front desk staff.
We do. We've built these systems from scratch for franchise operations and scaled them across multiple locations.
Recurring billing gets complicated fast — cancellations, promotions, and failed payments all add up. Without clear tracking, it’s hard to tell whether growth is real or quietly slipping away.
Not every studio or location performs the same, even when revenue looks strong overall. Without location-level visibility, underperforming sites often go unnoticed until margins tighten.
Multiple roles, schedules, and pay structures make labor hard to control. When payroll isn’t closely monitored, costs tend to rise gradually — usually without obvious warning signs.
When financials lag, decisions are made on outdated information. That delay makes it harder to adjust pricing, staffing, or schedules before problems compound.
When admin and accounting spill into nights and weekends, the business never truly shuts off. Owners stay stuck in the weeds instead of focusing on members, staff, and growth.
Adding classes, staff, or locations can increase complexity quickly. Without standardized systems, what worked at one stage doesn’t always hold up as the business expands.
We manage the day-to-day mechanics so revenue, expenses, and records stay aligned — even as schedules change and transactions happen continuously.
With multiple roles and shifting schedules, labor costs need close attention. We help keep payroll organized, compliant, and predictable as your team grows.
We close your books in a way that reflects how fitness businesses actually operate — so your reports are accurate, reliable, and ready when you need them.
Overall growth doesn’t always tell the full story. We help you understand how each location or studio is performing, so decisions aren’t based on averages alone.